Your Team isn't underperforming. They're underwater. The Insight Every sponsorship team I work with is busy. Proposals going out, renewals coming due, client calls, internal meetings, the GM asking for a revenue update. But busy isn't the same as strategic. When you team is stuck in reactive mode - responding to what's in front of them, chasing the next deadline - the foundational work doesn't happen. The rate card doesn't get revisited. The prospect list doesn't get smarte